Finding suitable staff is a challenge in today's job market. Many organizations focus primarily on actively seeking candidates, but there is a large group of latent job seekers whose potential remains untapped. These people are not actively looking for a job, but are open to new opportunities. JobPoint specializes in reaching this valuable target group. In this blog, we share our strategies for effectively targeting latent job seekers.
The unseen potential of latent talent
Latent job seekers make up nearly half of the Dutch labor force. This group is often satisfied with their current job, but is not dismissive of improving their career situation. The challenge lies in attracting their attention and interest in new opportunities. This is where JobPoint responds with an approach that goes beyond traditional recruitment methods.
Strategies to reach latent talent
1. Proactive talent approach JobPoint does not wait passively, but takes active initiative to reach latent talent. We approach potential candidates personally and present them with compelling reasons to choose a new challenge with our clients.
2. Attractive employer brand We invest in building a strong employer brand that highlights not only the benefits, but also the culture and growth opportunities within the organizations we represent. Stories from existing employees and the company's vision are crucial in this.
3. Content marketing JobPoint can advise on developing content that caters to the interests and career aspirations of latent talent. This includes blogs, success stories, and career advice that not only inform, but inspire and spur action.
4. Network utilization Our approach includes encouraging our current employees to share open positions within their networks. These personal recommendations add a layer of trust to our recruiting efforts.
Conclusion: considering a new step in your career?
JobPoint understands the importance of reaching and attracting latent talent. By investing in targeted strategies and providing flexibility, we position ourselves as an ideal partner for both employers and job seekers. Are you considering a new step in your career? Explore the possibilities with JobPoint, where your potential is fully realized.
This approach not only strengthens our team, but also opens doors for latent talent that would otherwise go unnoticed. By putting quality and strategy first, JobPoint ensures that every match contributes to both personal growth and organizational success.
